Have you ever searched the Internet with a general phrase? “Find me…….” For instance, with my business someone may ask Siri, Bing or Google, “concealed firearms training near me, or find concealed firearms permit course near me?” Does your search engine know who is going to get you to the best instructor in the area? The answer is probably not. Just because a business has a great IT person on board that can create the most efficient search results does not necessarily mean th